Ford Motor Company will introduce a new concept car at the 2007 Frankfurt Motor Show. The Ford Verve Concept is one of Ford’s first steps to attain its objective in leading the small-car design category of the future.

The Global Product Development Group of Ford Motor Company allowed its European division to take the lead in the design and production of small Ford vehicles for the key markets all over the world. Ford Verve Concept is just one of the three latest concept vehicles that Ford will soon release in Europe, North America, and Asia.

The Verve Design

A panel of reliable designers from Ford England and Ford Germany agreed to make the Ford Verve Concept a vehicle of bold and dynamic design. Filled with enthusiasm for the present world of extreme fashion, the designers came up with an idea of a small car coated in heavy colors and made up of unique materials.

Aiming at the contemporary consumer, the key idea of the Verve design is an audacious pronouncement of individuality and rareness. The deep color, tinted with dark clear coat paint, seeks to express the dynamism and idiosyncratic styles of the modern car owner. Ford Verve Concept features an intrepid yet sociable appearance, with the front taken over by a huge, trapezoidal lower frame on its head. The opening of its upper frame has a big Ford insignia on its center.

The side view of the Ford Verve Concept puts across the consequential look that conveys force in action. The window without column support and the upper outline that reflects the contour line of the vehicle’s body place emphasis on the vehicle’s dynamic energy. The well-combined unique designs of different automotive parts like tail lamps and tail gate spoilers complement the vehicle’s body shape. In addition to these, Ford Verve Concept boasts of a glass roof that allows passengers to enjoy a panoramic view.

Car for the Mobile Phone Generation

Targeting a market that patronizes mobile phones, Ford Verve Concept has technologically advanced features that appeal to the modern interests and needs of people. One of these Verve elements is the Ford Convers+ System, which includes the Human Machine Interface launched lately by Ford Mondeo. Moreover, Ford Verve Concept is packed with a comprehensive entertainment system. What makes it better than the entertainment features of other automobiles is that the entertainment pieces of the Ford Verve Concept have separate controls– a concept similar to the button control design of many mobile phones.

The entire advancement in the vehicle system indicates that Ford Verve Concept is taking on an innovative approach from top to bottom. The innovation is not limited to the exterior. It also covers other key features such as direction-finding controls and within-the-car phone manipulation.

Most passengers and drivers in this contemporary period are unquestionably MP3 enthusiasts. Ford Verve Concept definitely made a room for that musical gadget. Together with mobile phones and laptops, MP3 players can safely rest on Ford Verve Concept’s center console that provides enough cargo areas.

Other Featured Controls

Ford Verve Concept also takes into account how to control car ventilation. Its aeration controls are emphasized at the border line of the centre stack. It highlights big twist dials similar to the controls of first-rate showers.

Of course, principal measuring devices such as the rev counter and the speedometer are evident in the Ford Verve Concept. Adding to their aesthetic appeal, Ford Verve Concept’s chief gauges are all distinctively surrounded with short channels of brightwork.

The effectiveness of the Ford Verve Concept shall be evaluated at the Frankfurt Motor Show. Public response to its numerous features can determine whether or not this premier small car of Ford can make it big in the world market.