Ford F-Series Sponsors On-line Fantasy Football Games

The F-Series of Ford Motor Company is entering a business tie-up with the top online fantasy game site FOXSport.com of MSN. Ford F-Series is to subsidize the free fancy football gaming of the said website.

According to Ford Truck and SUV Communications Supervisor Todd Eckert, the Ford F-Series will be able to get in touch with millions of football fanatics on the net each day by being a sponsor of the fantasy football game from MSN. This endeavor will help promote the leading truck brand to a huge captive target audience.

Fantasy sport has significantly developed since 1990s. In 2006, it acquired just about 18 million members. Based on the records of the Fantasy Sports Trade Association, 85 percent of the participants actually play on-line football game. Moreover, these participants are extremely committed football aficionados. Some of them were even present at a 2006 professional football match.

The on-line sports games facilitate an upsurge in the interest of the participants in sports. It is reported that about 55 percent of those who participate in a fantasy sports group actually watch more sports tournaments.

Among the major sports, football catches the attention of many truck customers the most. Records show that 55 percent of the owners of Ford F-Series go after professional football games. In America, professional football has a diverse audience that includes members from every age group and every key ethnic cluster. According to Harris Interactive, most of these football enthusiasts are men with college education and above-average income, who have the capacity to purchase Ford trucks and SUVs.

Vice President of FOXSports.com Sales Gary Larkin said, “As fantasy football on FOXSports.com continues to grow, we’re excited to work with leading brands such as Ford in an effort to help them reach their key target audiences online.” Larkin emphasized that playing on-line fantasy football game is the growing interest of many passionate sports buffs nowadays. “We look forward to extending Ford’s long-running relationship with FOX Sports television to reach these sports with a great new marketing presence on FOXSports.com.”