Ford Claims Land Transport Advocacies Harm Image of Ford Vehicles

A series of television ads that campaigns for anti-speeding becomes a source of disappointment on the part of Ford Motor Company. The anti-speeding advocacies capture the downfall of a speeding old model of Ford Falcon.

The advertisements that amount to about two million dollars disguise the anti-speeding concept as an ordinary car brand promotion. The storyline begins with a man casually driving a Ford Falcon model. The contentious ads end with the Ford Falcon model experiencing a ruthless crash.

According to sources from The Herald, Ford is planning to appeal for the removal of these ads, which were produced by the Land Transport New Zealand. It has even hired lawyers to handle the case, claiming that the ads create a negative image of Ford vehicles even though the Ford badge is not actually seen.

“We do have concerns which we are raising with LTNZ and we are looking at our marketing, legal and PR options,” Ford Spokesperson Clare Ponton claimed. She stressed that the anti-speeding campaigns violated a part of the convention between the association of automotive companies and the Land Transport New Zealand. It is part of the agreement between the two parties that in making road safety advocacies, it is not allowed to feature a model of any vehicle that can be identified by the viewers.

Though Ford, on its part, feels that the ads are unfair, Advertising Manager for Land Transport New Zealand Paul Graham believes otherwise. Graham would not yield in finishing off the ads since he claims that the ads are all based on sound research.