Consumer Survey Reflects Ford’s Improved Performance

Annual consumer survey by Consumer Reports magazine reflects the improvement in the performance of Ford Motor Company and the decline in the quality of automobiles manufactured by Toyota Motor Corp.

Among the automotive companies in the United States, Ford was chosen by most consumers as the best. Its premier brands such as Lincoln, Mercury, and Ford have been valued as average or improving. The ratings of the brands are one of the positive payoffs of Ford’s great endeavors that intend to improve its overall performance that once greatly fell off. Because its market share in the United States failed to increase ever since 1995 and because it had a significant loss of 12.6 billion dollars last year, the automotive company now headed by Alan Mulally ventured into a lot of undertakings that aimed to reinvent Ford and its products.

There is a major improvement in the performance, design, and features of the new Ford models. Consumer Reports’ Auto Test Center Senior Director David Champion said, “The reliability of their cars has steadily improved over the years, and is showing consistency.”

On the other hand, Toyota failed to improve their standing. Although it made efforts to redesign its models, its V-6 Camry, Lexus GS sedan, and V-8 Tundra truck were considered below average by consumers who participated in the survey. Moreover, Subaru and Honda Motor Co., in fact, surpassed Toyota in terms of the evaluation of consumers.

The report states that 93 percent of the leading brands of Ford gained an average evaluation in terms of reliability. Comparing this to the ratings given to Chrysler LLC and General Motors Corp which are 67 percent and 49 percent respectively, the evaluation of the reliability of automobiles by Ford is definitely a huge improvement.

Source: Bloomber.com