If you think that cars are the only things that the Ford Motoring Company produces. Wait till you hear about this. Ford has recently produced “Mustang for Men”, a fragrance inspired by Ford’s signature muscle car.

The Mustang was one of Ford’s most successful product launches in motoring history and the vehicle is best remembered for its featured appearance in the 1964 James Bond film Goldfinger. The vehicle first saw the light of day in 1964 as a concept that was thought of by  Ford product manager Donald N. Frey. Ford Division general manager Lee Iacocca saw the genius in the concept and felt that the creation of the Mustang will definitely land Ford a permanent spot in motoring history. The Mustang, aptly named the “pony car” had a “long hood and a short deck”.

The success and longevity of the appeal of a Mustang was indeed so strong tht it saw five re-modeling generations. The first generation of Mustangs that came out was a two –seater, mid – engine roadster. The first generation Mustang was an innovation of its kind because of its “torque box”, an attribute that gave the vehicle an edge over its other competitors. The torque box improved the vehicle’s handling. The second generation Mustang, aptly nicknamed by Iaccoca himself as the “little jewel” surely lived up to its name. With a rack-and-pinion steering attribute and a separate engine sub-frame that decreased noise and vibration in the engine, the vehicle was one of the most sold Mustang models. The “little jewel” performed as well as its makers had expected it to. The third generation Mustang had a larger body than its predecessors. The vehicle was now a four seater with a larger trunk and a more spacious interior. The third generation Mustang was chosen as the official pace car for the Indianapolis 500. The fourth generation Mustang was a trimmed down and toned down version of the previous Mustang models. It still had the engine components of the previous Mustangs but this model could optionally do away with leather seating, foglights, a compact disc player, and power accessories. The fifth edition Mustang had everything that a Ford Mustang aficionado could ask for – “upgraded suspension, Bullitt-style wheels, wider tires, a unique grille design with fog lamps, a rear deck spoiler, and unique door striping and emblems”. The fifth edition Mustang model is the latest model to date and Ford is very proud of the excellent trajectory that this car has gone through.

In an effort to further solidify the Mustang identity, Ford has launched the Mustang for Men fragrance. In a partnership with premium make –up and perfume manufacturer Estee Lauder, Ford has launched a fragrance that “captures the essence that Mustang has embodied for decades”.  The perfume is said to be just like the vehicle –“bold, daring and legendary”. Lavender, ginger and lemon give the perfume its bold character. The daring aspect is found in the pipe tobacco and cedarwood scent while the legendary characteristic is embodied in amber, fir balsam and patchouli.

Available in 3.4 oz, 1.7 oz and 1.0 oz cologne spray and 3.4 oz aftershave. A bottle of Mustang for Men starts at a base price of $ 20 per bottle.

Source: Mustang for Men Official Website , Mustang—the New Fragrance for Men, Estee Lauder Goes After Mustang Men